We are here to help you deliver your next vision to your customers. Together, we can meet people’s needs in the most organic, intuitive, and seamless way possible.

 

OUR
SERVICES

WHAT WE DO

We harness the power of human factors & human-centered design to drastically
improve the effectiveness and ease of use of innovative products and services.

HUMAN FACTORS

Examines the relationship between humans and the systems they use, paving the way for products and services that better meet people’s needs in the most natural and seamless way possible.

 

ERGONOMICS

Ergonomics is all about increasing comfort & decreasing the risk of injury on the job. We assimilate ergonomic requirements to better develop products that meet the needs of those people who use them.

DESIGN

We design so you can shine. Our UX/UI design process enables us to find the right design to improve your customers’ digital and physical experiences, from buttons & interfaces to navigation & more.

USABILITY

We work harder, so your customers can work smarter. Mapping potential usability challenges and learning human factors allow us to improve existing interfaces & optimize how your products are used.

OUR SERVICES

Solutions that include all interfaces between people and products, systems and the environment. Full support for R&D people in designing and developing products that are tailored to users and simple to operate.

End-to-end solutions in user experience from the initial concept to characterization and design of interfaces. We work with all industries and all types of products and companies.

Development of operation concepts for complex systems, analysis of situational awareness and cognitive load under stress, selection and application of communication process analysis and dividing up tasks of work teams.

Analysis and definition of requirements for products, adaptation of products and equipment to the target population. Adoption of considerations of body size, limitations and capabilities in product design and planning.

User research including understanding of motivations, goals and challenges that people experience in the various use environments. To match the correct solution, it must be understood who the users are, and various ideas must be examined throughout the development process. We are experts in applying diverse research methods according to needs at every stage.

Every medical product must get regulatory confirmation of suitability for use by the target audience, whether it is for medical staff or home use. Ensuring that users are capable of using it efficiently and ensuring that life-threatening errors are avoided. We are experienced in the analysis, support and tests of processes that are required according to the standards.

We have a lot of knowledge that has been accumulated through many years of experience, and we share it in various ways. We will be able to tailor a course or individual support as necessary, according to user experience, research, human factors and more.

work process

1

STUDYING

We do our due diligence, studying our clients’ needs, motivations, desires, and pain points, to help inform how we go about providing successful solutions that are maximally satisfying.

 

2

ANALYZING

We head to the “field” and investigate our clients’ tasks, actions and behavior in rea-world, everyday scenarios, to better understand what does – and does not work – in their current operations, and how our solutions might be adapted, to optimize performance and results.

 

3

EXPERIENCING

We go the extra mile, expanding our due diligence beyond merely watching our clients and their customers in their ”natural habitats,” Engaging in their operations and activities ourselves, to get a better grasp of the need we must fulfill.

 

4

CONCEPTUALIZING

Equipped with all of this theoretical and practical knowledge, we hit the ground running and start exploring new design ideas, aimed at taking our clients’ activities and operations to new ergonomic, efficiency, and performance heights.

 

5

DEMONSTRATING

Once we’ve brainstormed, designed and prototyped potential solutions, we invite our clients to partake in a simulation, through which we demonstrate our thoughts and ideas, as tangibly as possible.

 

6

TESTING

Before any new design or product is released for use, we always make sure to validate and test our solutions with real designated users, to troubleshoot any potential glitches and further optimize the solutions, for ergonomic excellence.

 

WE WANT TO HELP YOU DELIVER THE BEST POSSIBLE VERSION OF YOUR PRODUCT/SERVICE VISION.