We answer the challenge of matching new products & services
to human hybrid needs by design.
We believe that the human factor
is the most important factor in creating successful products & services – those that are exceptionally      friendly & maximally usable.

HUMAN FACTORS

Examines the relationship between humans and the systems they use, paving the way for products and services that better meet people’s needs in the most natural and seamless way possible.

ERGONOMICS

Ergonomics is all about increasing comfort & decreasing the risk of injury on the job. We assimilate ergonomic requirements to better develop products that meet the needs of those people who use them..

INTERACTION DESIGN

We design so you can shine. Our UX/UI design process enables us to find the right design to improve your customers’ digital and physical experiences, from buttons & interfaces to navigation & more.

USABILITY

We work harder, so your customers can work smarter. Mapping potential usability challenges and learning human factors allow us to improve existing interfaces & optimize how your products are used.

HOW WE DO IT

We answer the challenge of matching new products & services to human hybrid needs by design. By leveraging human factors & human-centered design, we are able to drastically improve the effectiveness and ease of use of innovative products and services, with the goal of seamless usability.

OUR SECRET
IS IN OUR PEOPLE

Our professional team has vast experience in the fields of psychology, ergonomics, research, UX/UI, design, and engineering. Our people empower your people to produce the most intuitive and effective products and services for your target market.

OUR
TEAM

CASE STUDIES

BARAK

Elbit systems

Barak is one of Elbit’s flagship projects, and ED&U was fortunate enough to lead this project with our Human Factors Engineering, user experience, and design in the form of planning a post for tank commanders in the IDF’s new Barak Merkava Tank.

YOUTH MOVEMENT APPLICATION

Noam

NOAM is a youth movement that integrates youth with special needs into every aspect of their group activities with mainstream youth.

SMART EYE

Elbit systems

Smart Eye is an innovative augmented reality eyewear system, which graphically presents infantry soldiers with up-to-date combat information on the battlefield in which he finds himself.

MERKAVA

Elbit systems

An innovative computer system for battle management from inside a “Merkava” tank. The system’s components include a tactical computer, surveillance equipment, AR helmet, and various activation mechanisms – both physical and digital.

OUR CUSTOMERS

The ED&U team accompanies us with both existing and new products in the following fields: Ergonomic adjustments of products for clients, solving engineering dilemmas in order to develop higher quality products, review reports for compliance with ergonomic standards, operational and maintenance processes in machinery.

Zach Teplitzki
Global Product Regulation & Sustainability Manager

Yakir accompanied us from the start of our application attribution process, and Rotem joined him during various app application stages. They guided us, hand-in-hand, until the app’s development was complete.

Ronen Bar-Avraham,
Manager at Adraba

Noa helped us focus our product building and fulfillment stages. Thanks to detailed images and drawings, our user guide is now simple and easy to understand.

Eyal Zur,
Head of Wearables

Yakir accompanied us throughout our system’s attribution process, enabling us to match the right solutions and uses to our customers’ needs.

Erez Lugashy,
CEO

WE LIVE IN A HYBRID WORLD:

ONE THAT IS INTRINSICALLY PHYSICAL & DIGITAL.

WE MAKE IT OUR MISSION TO MATCH NEW PRODUCTS & SERVICES TO YOUR CUSTOMERS’ HUMAN HYBRID NEEDS.

WE WANT TO HELP YOU DELIVER THE BEST POSSIBLE VERSION OF YOUR PRODUCT & SERVICE VISION.

 

LET’S CONNECT